BABH Campaign Messaging
Poster and Social Media Series
Each poster in the series comes in a pair and is accompanied by a social media post. Check out how we broke down these key messages in to eye catching and digestible content:
Be a Better Human
A general introduction to the BABH campaign at large and some of the overall messages seen within the campaign, as well as where to find out more information.
Consent - With or Without
To show ‘everyday’ examples of what affirmative consent looks like and what without consent might look like in order to aid comprehension of recognising signs/cues. To also show that having consent is necessary and not having consent is wrong.
It’s Ok To Say No
To show that if it’s not an enthusiastic and ongoing YES then it’s a NO. Key takeaway is that it is always OK to say NO, without explanation, no matter what the situation is.
Be a Legend and Call It Out
To show a step-by-step guide how to act and be an active bystander. An active bystander is someone who, when noticing a situation that concerns them, does something about it!
Reporting and Supporting Services
To indicate to students where to go if they need to report an incident occurring on campus or online. To also give students the confidence and/or encouragement they may need to report and seek support and ensure that reporting feels safe and inclusive. To show that sexual assault and harassment can leave students feeling unsafe, offended, humiliated and/or intimidated.
